Dear Ashwabay Alliance Community,
I can’t help but notice how quickly the rhythm of our year shifts…
One weekend, the familiar melodies of the Blue Canvas Orchestra (BCO) float from the grandstand during Apple Fest, and the next, we’re building sets for the 4th annual SLAshwabay Haunted Trail.
It’s an event the youth of the Chequamegon Bay talk about all year long—equal parts spooky and spirited—made possible by over 500 volunteer hours and community partners like Xcel Energy.
Immediately following the screams and laughter on the trail comes another local favorite: Mt. Ashwabay’s Annual Ski Swap. It’s one of the best ways for outdoor enthusiasts of all ages to gear up for winter at an affordable price, with 20% of each sale supporting the hill and trails we love.
As snow begins to settle in our sights, our mission remains steady—to create opportunities for our community to experience and participate in the arts, recreation, and education. One of the ways we live that mission year-round is through our partnership with StageNorth—a space where creativity thrives and connection happens.
StageNorth serves as a true community hub, where local talent can shine and audiences can experience the magic of live theater close to home. This November, A Fourth Wall takes the stage with Guys and Dolls, continuing the tradition of bringing quality performances and storytelling to the Chequamegon Bay.
Meanwhile, The Backstage continues to buzz with live music, open mics, and local performances that keep the arts alive through the fall. And on November 22, the BCO returns for a special show that promises to warm up even the coldest November night.
In this edition of Stage Lights and Starry Nights, you’ll find a behind-the-scenes look at what it takes to pull off the Haunted Trail, tips for getting the most out of the Ski Swap, and a reminder to keep an eye out for our upcoming End-of-Year Giving Campaign: “Your Gift Keeps the Lights On and the Trails Groomed.”
Thank you for being part of this incredible community, and don’t forget to scroll down to see what’s happening across the Ashwabay Alliance.
Respectfully,
Garry Schalla
Behind the Screams: The Haunted Trail Returns
Now in its fifth year, the SLAshwabay Haunted Trail has become one of the most anticipated events of the season. What began as a way to bring the community together during a quiet time of year has grown into a Halloween tradition the Chequamegon Bay can’t stop talking about.
In just three nights, it takes over 500 volunteer hours to pull off the scares—a community effort made even stronger by support from Xcel Energy. From actors and ticket sellers to set builders and car parkers, it’s truly a community effort—and for many families, volunteering has become their favorite Halloween tradition.
Behind every scream is a plan. From safety rules to keeping volunteers warm and well-fed, there’s a method to the madness. And with an average of 550 participants, the Haunted Trail has earned its reputation as being “pretty dang scary.” Kids talk about it all summer. Adults dare each other to go back. And every year, the bar gets higher.
The fun runs Thursday, October 30, Friday, October 31, and Saturday, November 1, with earlier hours for families and later times for those who dare to be scared.
We’re always looking for more volunteers—builders, actors, organizers, and anyone who loves a good fright. To get involved, contact Doug Olson at dougo@mtashwabay.org or visit mtashwabay.org/haunted-trail.
Gear Up for Winter: The Mt. Ashwabay Ski Swap Saturday, November 8
For many in the Chequamegon Bay, the Mt. Ashwabay Ski Swap feels like a seasonal family reunion. It’s the moment the community reconnects after summer, full of anticipation for fresh snow, new gear, and another winter on the hill.
The excitement starts early—doors open at 10 a.m., but the line often stretches into the parking lot well before then. (One legendary family once showed up at 8 a.m. with warm cinnamon rolls for the crew—proof that enthusiasm is always welcome!)
Part of what makes the Ski Swap so special is its community spirit. Most of the gear comes from locals cleaning out their garages, plus a large selection from Ski Hut in Duluth, featuring both new and gently used items. From beginner to advanced, there’s something for everyone—and the buzz of finding the perfect pair of skis, boots, or even a retro one-piece suit is all part of the fun.
To help you make the most of your experience, here are a few quick tips:
1. Arrive early
The best deals and sizes go fast. Bring a travel mug of coffee and make friends in line—it’s all part of the tradition.
2. Come prepared
Know your height, weight, and shoe size. It’ll save you time and help volunteers find you the right gear quickly.
3. Bring your *current* gear
Make sure boots and bindings are compatible. If you’re buying skis or a board, bring your boots (and vice versa). Staff can help check fit on-site.
4. Adjust bindings on the spot
Stop by Rentals to have your DIN (safety release) and boot size adjusted before you hit the slopes. You’ll skip the early-season lines later.
5. Don’t miss the deals
The Ski Swap is also the last day to purchase discounted passes and season rentals, so be sure to grab yours before heading home.
It’s fast-paced, full of laughter, and run by dedicated volunteers (including the incredible Pierce family) who make it all possible. Whether you’re hunting for gear or passing along old equipment, or soaking in the excitement, the Ski Swap is one of the best ways to kick off the winter season at Mt. Ashwabay.
People Who Make It Happen
Sarah Lewis – General Manager, Ashwabay Alliance
For Sarah Lewis, coming back to the Northwoods felt like coming home. A Northland College alum, she first joined the Alliance as a summer employee in 2023 while introducing her son to the area as a potential college choice. She quickly fell in love with the organization’s mission and returned full-time in 2024.
Now serving as General Manager, Sarah sees her role as the bridge between the entertainment and recreation sides of the Alliance. She’s passionate about fostering collaboration across the organization and creating spaces where both customers and employees feel connected and valued.
For Sarah, the Ashwabay Alliance means fun, family, and freedom. “This is a fun place to work, and our customers always have fun when they attend concerts and events,” she shares. “I consider my co-workers and many of our guests as family—and the freedom that comes from feeling like I belong here is priceless.”
Darcy Schwerin – Marketing Production Director, Ashwabay Alliance
For Darcy Schwerin, Bayfield has always been more than a place—it’s home. After spending childhood summers on Madeline Island, she settled here 17 years ago and now pours her creative energy into the Alliance as Marketing Production Director.
With a BFA in Graphic Design and Photography from UW-Stout, Darcy brings both strategic vision and hands-on creativity to her role. “I’m excited to collaborate with an incredible team to share the magic of this place,” she says. “From live concerts to powder days, the Ashwabay Alliance offers joy, connection, and adventure—and I love helping tell that story.”
Darcy sees marketing as a bridge that unites every corner of the Alliance—Big Top, Mt. Ashwabay, StageNorth, The Backstage, and beyond. For her, this work is deeply personal. “My family skis and rides the trails every season, and those experiences shape who we are. Whether it’s the energy under the Big Top or the laughter echoing from the hill, this community is one of a kind—and I want that magic to continue.”
